If you wanted to ride up (or down) a mountain, would you choose a road bike or a mountain bike?

Both would work, but with a road bike you would need to be a lot more cautious avoiding common pitfalls you would find on a mountain, like rocks and other impediments which you would need to go around so as to not damage your wheels and frame. A mountain bike on the other hand has been engineered to handle all these obstacles with relative ease, making the journey a bit easier, way more comfortable and certainly quicker!

Your strategy and the tools that you choose for the task at hand are key to your success, especially in sales TODAY!

This 3-part series explores how YOU as a seller can 'Change the Game' when it comes to your approach and strategy when selling to the 'new' buyer ...

In the introduction to the series, we talk to the 3 parts and how they describe the reality that most salespeople face when selling products and services in the current competitive environment.

Selling in Today's Market

In Part 1 of this Changing the Game series, we look at how selling  in today's market has been impacted by the emergence of new, informed and socially active buyers, buyers who only involve sellers when more than 60% through their buying process. 

Who is the New Buyer?

In Part 2 of the Changing the Game series we explore this new buyer  and how they have changed or redefined the alignment between the seller's sales process and their own buying process. 

How YOU can Change the Game

In the third part of this Changing the Game series, we look at the  business implications of what you and your organization need to consider to adapt your sales process to win this new buyer's business.