Part 1
Selling in Today's Market
In the first part of this Changing the Game series, we look at how selling in today's market has been impacted by the emergence of a new, informed and socially active buyer - a buyer who only involves sellers when more than 60% through their buying process.
Part 2
Who is the New Buyer?
In the second part of the Changing the Game series we explore this new buyer and how they have changed or redefined the alignment between the seller's sales process and their own buying process.
Part 3
How YOU can Change the Game
In the third and final part of this Changing the Game series, we look at the business implications of what you and your organization need to do, to adapt your sales process to win this new buyer's business.
